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ohio state
lacrosse

Branding
Art Direction
Logo Design
The Ohio State Lacrosse Parent Association asked me to create a logo for a line of merchandise they could sell to raise money for team expenses. Being aware and working around copy write restrictions was something I had to be very aware of when creating the branding for the line, while remaining recognizable to the program it represents. 


Since it's creation, this line has created just over $35,000 worth of sales and can be found on all of today's top brands.  

Brand development:

The Mens Lacrosse program at Ohio State is known for their horizontal stripes down the top of their helmet, and this is what I pulled inspiration from for the design. 
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I wanted to create something strong and unisex that would work for years to come.

I also included some different iterations that I worked through with the client.

final designs:

branded materials:

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